Your Checklist For Ghostwriting Effective Articles
Posted on | November 3, 2007 |
Before ghostwriting an article, have you ever felt overwhelmed by a blank sensation, not knowing where to start?
…I’ll bet you have!
This checklist should help you eliminate some common problems in writing articles:
1. Have a specific purpose in mind.
Always have a specific purpose in mind before you begin writing: you should be crystal clear about what are you hoping to accomplish by writing your article. Is it an article clarifying an issue for your client’s customers, to attract prospects, to improve the link
popularity for their website? Ask your client to clarify this for you.
2. Know your client’s target population.
Before ghostwriting an article, conduct research on the target population. What are their experiences, their interests, and their wants in the chosen topic? What pain or problem do they try to avoid?
3. Develop a detailed outline first, stressing on the benefits.
Now that you have a purpose and a target, organize your article so that scanning it quickly will immediately show readers how they will benefit from it and what are the most important points.
4. Stop readers in their tracks with your title.
Your title should grab the reader’s attention and ‘force’ him to read your first paragraph. Using your most important benefit usually does it.
5. Start your article with the most important information
Again, do not keep your most important information for the conclusion! Give it immediately and develop on it in the following paragraphs.
6. Keep jargon to a minimum.
If possible, avoid jargon as well as prejudices and insinuations. Write your article so that even a child can understand it.
7. Make your article warm and personal.
Speak direct to the reader. Use a lot of ‘you’. Reading your article, the reader should feel warmth and empathy, knowing that you have the same problems and goals as him.
8. Keep sentences short and simple.
Using short and simple sentences will allow easy reading and prevent the reader getting bored.
9. Spend more time rewriting than writing.
Besides formatting your article for easy reading and nice presentation, be sure to use tools to carefully proofread your writing for grammatical and spelling errors.
Remember that the more ghostwriting you do, the better you will get.
Until next time,
Keep writing.
ghostwriting articles
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About Me
My name is Amanda Evans, the owner of Ghostwriting Uncovered. The aim of this blog is to provide additional help and advise to those who want to know how to become a ghostwriter.
Writing is my passion and I have been doing it all my life. I began freelancing in 2000 and have been working full time as a professional Ghostwriter for almost 2 years. My mission is to help as many people as I can to become successful ghostwriters and be able to quit their day jobs too.- Visit My Website
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